Thank you for what has been an awesome 3.0 launch!
We can't express enough how much we appreciate your support.
The #1 question we received since launching last week has been, "What makes the 3.0 different?"
Well, we are here to tell you.
The 3.0 No Show rides even lower on the ankle for the minimalist look that so many of you love.
The 3.0 has a thread so tough that it destroyed the needles on our previous manufacturer's knitting machines.
An upgraded grip pattern (pic below) now extends further up the toe and heel with added traction across all movement planes.
We also went ahead and delineated the grip between the right and left foot with a concentration of grip under the big toe and ball of the foot. We understand that all of the power in your foot comes from the big toe.
We now offer an Iris colorway (pic below) which was the favorite among the 100+ women who completed our survey.
Our updated functional design mixed with the newest proprietary thread, makes for the most resilient performance sock on the market today.
Our Crew Style in Black (pic below) was one of the most inquired about products so we had to make it happen.
We wouldn't be here without you, so thank you for your business. The 3.0 is a culmination of your feedback and we are incredibly proud to share this journey with you.
Always #DitchYourShoes & #BuildYourBase,
The Pedestal Guys