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    The Blog — apparel

    Check Out Our Low Cut 2.0's!

    Check Out Our Low Cut 2.0's!

    Week of the Pedestal 2.0 continues with our low cut renderings!

    We can not say enough how excited we are to launch our five new colors and improved features. 

    Our 2.0's truly are the most advanced performance socks on the market today.

    Check out the pictures below and let us know what you think in the comments!

    Many thanks,

    Brendan & Mike

    Thank You Savages

    Thank You Savages

    (v-necks are a must when you don't have a neck...)

    We are approaching our first full-year of being online and what an epic year it's been.

    The quality of people we now have the privilege of calling friends, partners, and customers still tugs at the heart strings when I take a second to think about it.

    There is something special about the wellness community, particularly the one we now belong to. Their sense of purpose, selflessness, and commitment to others, are qualities that are becoming harder and harder to find.

    The other qualities that make this group so special and perhaps most notable is their humor, vulnerability, and willingness to call bull-sh**. They speak about their personal experiences as coaches and as athletes from the heart with an unwavering sensibility.

    It is a beautiful thing to know that this group of experts are always acting in the best interest of those whom they reach and work with. We like to consider what we do at Pedestal in the same scope as said experts.

    Our goal is to provide the highest quality locally sourced product with the intention of improving the overall health and wellness of anyone who puts a pair on. We know people have recognized this mission and have committed their time and resources to supporting us, and for this, we will always be grateful.

    That said, much like the customers and coaches whom support us, we consistently work towards improving our product and how we do business. We know that our incremental progress is a culmination of the day to day communication and interaction between ourselves and our community.

    Pedestal is a reflection of the coaches, athletes, and customers we work with, and we wouldn't have it any other way.

    Thank you for making us better and for always crushing.

    Hugs & Deadlifts,


    Below are pics of just some of the awesome people whom we call friends.

    Mike Lyon & Mark Fisher (best flow and smile hands down)

    Brendan McKee and the strongest doctor in all the land Dr. Spencer Nadolsky

    A giddy Dean Somerset 

    Brendan & Mike with Performance U Founder and overall awesome human Nick Tumminello

    What business are you in?

    What business are you in?

    We often get asked "What business are you in?". There are multiple avenues with which we could answer. One could say we are in the "performance apparel space", you could say we are an "e-commerce sock company", or you might even say we are in "retail". 

    Our problem with those definitions is that it doesn't get to the very core of our business of enlightening and educating people on the benefits of using Pedestals when training. If we provide a product that helps someone live a healthier and better life, you could say we are a healthcare company right?

    According to google definitions:

    My personal opinion is that the word "healthcare" gets thrown around a lot, but what is the difference between a surgeon and a strength coach? Both have certifications to provide services, both have years of hands on experience, and both care for their clients health and well-being. One differentiating factor is that a surgeon (depending on type) more often than not deals with people who are seeking "sickcare". 

    Sickcare companies are organizations, devices and services that help individuals after experiencing something that prevent them from living their best life. Such as the surgeon mentioned above, hospitals/clinics, and medical device companies.

    We are lucky that we have options for both sickcare and healthcare, with the goal being that you utilize and learn things to maintain your health so you don't spend much time in the sickcare avenues. In other words, your sickcare provider should not want to see you for a long period of time while your healthcare provider helps foster an ongoing relationship.

    One of my favorite examples is an individual that says they have been seeing their same therapist (physical, psycho) for "years" now. If a certain problem persists, the client is best served by getting an alternative opinion or being "referred out" to someone else. 

    At Pedestal, we have received much interest from companies who are seeking our products as part of their benefits package (yes, these companies must be awesome to work for). While we also provide a tangible product for people to use, we also provide ongoing programming to help guide them through exercises to strengthen their whole body from the ground up. Eventually we will change the whole footwear arena and get people back to their most pure and natural state. This is a state where you are most powerful as well. 

    Like the top strength coaches who use our products and recommend them, we too are a healthcare provider.

    With Love,