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    The Blog — natural

    Check Out Our Low Cut 2.0's!

    Check Out Our Low Cut 2.0's!

    Week of the Pedestal 2.0 continues with our low cut renderings!

    We can not say enough how excited we are to launch our five new colors and improved features. 

    Our 2.0's truly are the most advanced performance socks on the market today.

    Check out the pictures below and let us know what you think in the comments!

    Many thanks,

    Brendan & Mike

    What business are you in?

    What business are you in?

    We often get asked "What business are you in?". There are multiple avenues with which we could answer. One could say we are in the "performance apparel space", you could say we are an "e-commerce sock company", or you might even say we are in "retail". 

    Our problem with those definitions is that it doesn't get to the very core of our business of enlightening and educating people on the benefits of using Pedestals when training. If we provide a product that helps someone live a healthier and better life, you could say we are a healthcare company right?

    According to google definitions:

    My personal opinion is that the word "healthcare" gets thrown around a lot, but what is the difference between a surgeon and a strength coach? Both have certifications to provide services, both have years of hands on experience, and both care for their clients health and well-being. One differentiating factor is that a surgeon (depending on type) more often than not deals with people who are seeking "sickcare". 

    Sickcare companies are organizations, devices and services that help individuals after experiencing something that prevent them from living their best life. Such as the surgeon mentioned above, hospitals/clinics, and medical device companies.

    We are lucky that we have options for both sickcare and healthcare, with the goal being that you utilize and learn things to maintain your health so you don't spend much time in the sickcare avenues. In other words, your sickcare provider should not want to see you for a long period of time while your healthcare provider helps foster an ongoing relationship.

    One of my favorite examples is an individual that says they have been seeing their same therapist (physical, psycho) for "years" now. If a certain problem persists, the client is best served by getting an alternative opinion or being "referred out" to someone else. 

    At Pedestal, we have received much interest from companies who are seeking our products as part of their benefits package (yes, these companies must be awesome to work for). While we also provide a tangible product for people to use, we also provide ongoing programming to help guide them through exercises to strengthen their whole body from the ground up. Eventually we will change the whole footwear arena and get people back to their most pure and natural state. This is a state where you are most powerful as well. 

    Like the top strength coaches who use our products and recommend them, we too are a healthcare provider.

    With Love,



    Functionally Irrefutable

    Functionally Irrefutable

    Nowadays, the word "problem" and "fitness industry" are related much like the correlation between body fat percentage and shirtless selfies. Much of the problem stems from ignorance and ego. 

    We have found a problem in the training space that we are willing to attack. While our mission at Pedestal is ongoing and always an uphill battle, we truly believe that the paradigm will shift in our favor very soon. 

    What is this shift you are asking? It is a shift from trainers/health clubs/gyms that see their members/clients as merely a dollar sign to actual human beings that want to move/feel/look their best. 

    Before you start contemplating how hard of a task that is, I wanted to share some insight with you. It is actually quite easy to create this change and it starts with putting natural function first. Instead of being pimps for brands that do nothing other than put some change in our pockets, we must first ask if their concept is functionally irrefutable. 

    In order for a brand in the fitness industry to be functionally irrefutable it must get back to the basics of anatomy. In our most natural state, our bodies are also the strongest. Most of us were lucky enough to be born with everything we need to be the best version of ourself. Funny how that works, yet some brands will tell you differently because otherwise they would be out of business.

    We have the support from some of the most decorated professionals in the industry. Decorated in that they understand what it really means to have the clients best interests in mind.

    To be fully transparent, all we have done is reach out to individuals and ask for a review of our products. We don't pay them simply because the best in the industry would not actually take payment to review a product they truly believe in. In fact  they are happy to support however they can. Why? Because both Brendan and I can sleep easy when we put our head down to rest at night. This is because we know full on that we provide products that only benefit the long term health of the end user.

    We are functionally irrefutable. 

    With Love,